What Buyers Really Want in 2026
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11 Dec 2025

What Buyers Really Want in 2026

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Posted by Sophie Cashmore

As we head into 2026, one thing is clear: the way people buy homes in Nottingham is changing. While price still matters, today’s buyers are more focused than ever on value and lifestyle.

At Comfort Estates, we’ve noticed several clear trends emerging from conversations with hundreds of local buyers this year:

1. Energy efficiency is now a dealmaker.

Buyers are looking beyond aesthetics and asking about EPC ratings, insulation, and heating systems. With energy costs and climate awareness rising, efficient homes often sell faster, and for more than similar properties without upgrades.

2. Flexibility matters more than size.

The post-pandemic shift is still shaping priorities. Buyers increasingly want homes that can adapt, a spare bedroom for hybrid working, a garden studio, or open-plan living that suits family life. Your agent should be highlighting how your home can work for modern needs in your property listing.

3. Community and connectivity are key.

Proximity to green spaces, schools, transport links, and vibrant local areas continues to top wish lists. Nottingham’s family and central locations, including The Park, Beeston, Wollaton, Bramcote, SherwoodWest Bridgford, NG16 and its surrounding areas, remain highly desirable for those seeking character, convenience, and a sense of community. We know how important it is to sell a lifestyle, not just a property.

4. Presentation counts.

Buyers now expect homes to be showcased at their best. Professional photography, videography, virtual tours, tidy outdoor spaces, and thoughtful staging can significantly increase interest, viewings, and offers.

The message for sellers is simple: buyers in 2026 are informed, discerning, and ready to act, but only for the right property that’s been marketed in the right way. That’s why expert local guidance is more valuable than ever.

If you’re thinking of selling, our team would be delighted to offer a no-obligation chat about how to position your property for today’s market.

Comfort Estates, your independent Nottingham estate agent, where local knowledge makes all the difference.

Staff photos 3

Sophie Cashmore

MARLA & ANAEA

0115 933 8997

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