Why Listing Your Property on Boxing Day Increases Audience by 500%

Posted by Jordan Evans

Increase your audience by 500% by listing your property this Boxing Day with Nottingham estate agents, Comfort Estates!

It used to be a common belief that Christmas was the worst time to put your property on the market. Traditionally, people were busy visiting friends, spending time with family, or simply switching off during the festive season. Selling a home was left until after New Year, when the decorations were packed away, and life returned to normal.

But times have changed. The period between Christmas Day and New Year’s Eve is now one of the busiest for online property searches, and Boxing Day reigns supreme as the most active day of all. For estate agents in Nottingham, this presents a golden opportunity to showcase your home to motivated buyers.

The Rise of Boxing Day House Hunting

Before the internet, Christmas was indeed a quiet time for property sales. House hunters had to visit estate agents in person, call around, or wait for property details to arrive by post, often delayed by the holiday rush. As a result, the property market only picked up in mid-January.

Now, with platforms like Rightmove and OnTheMarket, house hunting is just a click away. Buyers can browse properties from the comfort of their home, no matter the time of year. Boxing Day has become the property market’s peak day, with Rightmove’s audience soaring to 25 million visits on Boxing Day 2018, compared to its usual 4.5 million daily visits.

Why List Your Property This Christmas?

At Comfort Estates, we’re encouraging homeowners to list their properties this festive season. Here’s why:

Lower Competition: Most sellers wait until January, but listing during Christmas means your home faces less competition.

Higher Visibility: Boxing Day’s property search surge means your listing could reach five times more potential buyers.

Boosted Promotions: Rightmove promotes new listings (those under 14 days old), giving your property extra visibility during this critical period.

Our Christmas Sale Offer: 25% Off

To make the most of this opportunity, Comfort Estates is offering 25% off our fees as part of our Christmas Sale. List your house now and catch the Boxing Day rush to secure serious buyers ready to act.

Flexible Options for Sellers

Worried about viewings disrupting your festivities? Many buyers browsing over Christmas are planning for viewings in January, allowing you to enjoy your holiday season without interruptions. We can prepare your listing in advance, including photos, floor plans, and descriptions, so your property goes live on Boxing Day with no effort required on your part.

Don’t Miss Out

This Christmas, let Comfort Estates take care of marketing your property while you focus on enjoying the season. With the Internet revolutionising the way people search for homes, Boxing Day is the perfect time to showcase your property to the largest possible audience. Take advantage of our 25% Christmas Sale and get your home ready for Nottingham’s busiest property search period.

Contact Comfort Estates today and let us help you get ahead of the New Year property rush!